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WEBSITE DISCLAIMER
Every birth and every pregnancy is entirely unique. There is no one-size-fits-all approach to navigating your or your baby’s health throughout pregnancy and beyond. As such, please note that Yuula and its products, views, opinions, information and resources are intended for informational purposes only and are not substitutes for professional healthcare or medical advice. Accordingly, before taking any actions upon such information, you should always consult with your midwife or healthcare professionals. The use or reliance of any information contained as part of Yuula is at your discretion and solely at your own risk.

GPSR COMPLIANCE
We ensure all our products comply with GPSR, CE marking, EPR disposal laws, and other applicable EU Directives. Our EU Responsible Person for GPSR product safety compliance is EU Compliance Partner.
 
Manufacturer information:
Birth Revolution Ltd. trading as Yuula 
Address: 25 harness maker way, United Kingdom NR9 3FY
Contact email: hello@yuula.co.uk
 
Responsible Person EU (GPSR)
Name: eucomply oÜ
Address: Pärnu mnt. 139b – 14, 11317 Tallinn, Estonia
Contact Email: hello@eucompliancepartner.com
Website: www.eucompliancepartner.com
Phone: +33757690241

COOKIES & PRIVACY POLICY
At Yuula, we respect your privacy and are committed to protecting your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains how we collect, use, and safeguard your information when you shop with us or use our website.

1. Information We Collect
We may collect and process the following personal data:

  • Identity & Contact Data: name, email address, phone number, billing/shipping address.

  • Transaction Data: purchase history, payment details (processed securely by third-party providers; Yuula does not store full card details).

  • Technical Data: IP address, browser type, device information, cookies, and usage data.

  • Marketing Preferences: your choices about receiving promotional communications.

 
2. How We Use Your Information
We process your data for the following purposes:

  • To process and deliver your orders.

  • To provide customer support.

  • To send service updates, promotions, or newsletters (where you’ve given consent).

  • To improve our website, products, and services.

  • To comply with legal, tax, and accounting obligations.

Legal bases under UK GDPR:

  • Contract – processing orders and providing services.

  • Consent – marketing communications, cookies.

  • Legal obligation – record-keeping, fraud prevention.

  • Legitimate interests – business improvement, customer service.

 
3. Sharing Your Information
We only share your data with trusted third parties when necessary:

  • Service providers (e.g., payment processors, couriers, IT support).

  • Regulators or legal authorities if required by law.
    We do not sell your personal data.

 
4. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes above, including any legal, accounting, or reporting requirements. For example, order records may be kept for up to six years for tax purposes.
 
5. Cookies and Tracking Technologies
Like many websites, we use cookies and similar tools to improve your browsing experience.

  • What are cookies?
    Small text files stored on your device when you visit our site.

  • Types of cookies we use:

    • Essential cookies – required for site functionality (e.g., shopping cart, secure checkout).

    • Performance/analytics cookies – help us understand site usage and improve our services.

    • Marketing cookies – used (with consent) to deliver relevant promotions and measure effectiveness.

  • Managing cookies:
    You can adjust your cookie preferences via our cookie banner or in your browser settings. Note that disabling certain cookies may affect site functionality.


6. Children’s Privacy
Our website and services are not directed at children under the age of 16, and we do not knowingly collect personal data from them.

  • If you are under 16, please do not provide personal information through our site.

  • If we learn we have inadvertently collected such data, we will delete it promptly.

  • Parents or guardians who believe we may have collected data about a child should contact us immediately at hello@yuula.co.uk.


7. Your Rights under UK GDPR
You have the right to:

  • Access the personal data we hold about you.

  • Request correction or deletion of your data.

  • Object to or restrict certain processing.

  • Withdraw consent for marketing at any time.

  • File a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk.


8. Data Security
We use appropriate technical and organisational measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute protection.

9. Contact Us
If you have questions about this policy or wish to exercise your rights, please contact us:
hello@yuula.co.uk

© 2025 Birth Revolution Ltd. trading as Yuula®. Registered company in England & Wales 14778077. Yuula® is a registered trademark. Birth Revolution™ is a trademark of Yuula®. All rights reserved. 

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