preparation is key
In the same way you do your research before investing in a luxe face serum, or booking your next holiday, it’s important to prepare ahead of giving birth.
Knowing your body’s physiology; uncovering the unknowns; forming a clear understanding of your choices; and planning for possible obstacles that might shift your ideal experience, will all instil confidence and awareness and motivate you to take control of your unique journey.
By imparting clear, impartial and evidence-based information that is both accessible for everyone and simple to understand, we want to challenge preconceptions and normalise informed decision-making throughout pregnancy and during birth to truly optimise and elevate the experiences of individuals, together with their families.
OUR STORY
how it all began...
Our mix of evidence-based practice, lived experience and the desire to revolutionise birth, led to the discovery of what is now Yuula. We realised that in supporting those around us to achieve transformative, empowering experiences, we had unknowingly created a toolkit that works! And with that, Yuula was born!
about us
GET TO KNOW YUULA
Birth-related decision-making has become harder to navigate than ever. There's so much information, research and opinion out there that sometimes pregnancy, labour and parenthood can feel like an overwhelming, scary and even judgemental place to navigate with conflicting information and opinion, which is why it's our mission to cut through the noise.
With rising rates of induction across the UK and an increase in interventions during birth, teamed with lower rates of spontaneous vaginal birth (particularly for first-time mothers), there has never been a more important moment to take control of your own experience.
With our collection of carefully selected products, ready-made toolkits and community resources, Yuula will help you to create an empowered mindset and calming birth environment so you have what you need to achieve a positive birth experience and inspire your own birth revolution!
meet midwife lily
A LETTER FROM OUR FOUNDER
"For me, my first birth was the gateway to the incredible experiences that followed with the next two. I learnt a lot about decision-making and most importantly, I gained confidence in my body. I knew I could do it and I knew that I was right to trust my instincts. I want to help everyone achieve that feeling. Achieving a positive birth experience, whatever that may look like for you, can instil confidence in yourself and your body, which has an extraordinary knock-on effect on every other aspect of your life..."
feeling inspired?
TAKE CONTROL OF YOUR JOURNEY
Yuula’s collection of toolkit boxes is designed for a positive birth experience, whatever that may look like for you… Your toolkit can guide you to rebuild belief in your mind and your body, to shift your mindset away from fear and inspire your own birth revolution for this time, next time, or perhaps even the time after that! Plus - we think they're the ultimate baby shower gift!
