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"you can't should plan for birth"

Why would you not plan for one of the biggest moments of your life?

Knowing your body’s physiology; uncovering the unknowns; forming a clear understanding of your choices; and planning for possible obstacles that might shift your ideal experience, will all instil confidence and awareness and motivate you to take control of your unique journey...

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choose your path, trust your instincts.

low-effort habits and daily rituals

Yuula is the must-have toolkit of essential products, evidence-based knowledge and insightful resources that will inspire your very own birth revolution™. Whether you want to achieve a vaginal birth, feel empowered for a caesarean birth or anything in between - every birth is unique and every birth is part of Yuula!

Backed and created by midwives (and mums), mindful decision-making, evidential information and the physiology of birth with hypnobirthing principles and home-birth vibes.

midwife-backed

Our mission is to normalise evidence-based, informed decision-making throughout pregnancy, birth, and early parenthood and instil confidence, oxytocin and instinct.

evidence-based

Skip the shopping list - our toolkits are ready-made so you have everything you need for an empowered mindset or the perfect baby shower gift.

complete kits
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join the birth revolution

WELCOME TO YUULA

Yuula is the must-have toolkit of essential products, evidence-based knowledge and insightful resources that will inspire you to manifest a peaceful and empowered birth journey brimming with oxytocin, confidence and instinct.

Regardless of previous experiences, individual circumstances or preconceptions of pregnancy, labour, or the postnatal period; we believe that if you have access to impartial information and tried and tested tools that support your mindset and the incredible things your body can do, you are entirely capable of taking control of your birth journey and building a positive and transformative experience that will filter through to every other aspect of your life.

This is more than the birth of your baby - this is the birth of you as a mother and we're right beside you, when and however you need us x

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the aura orbs

IT'S NOT MAGIC, IT'S SCIENCE.

The ultimate birthing companion, transform your aura, take control and completely revolutionise your idea of contractions.

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prep & knowledge
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birth environment
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self-care & gifts
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ready-to-use toolkits
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shop all
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looking for personalised care & guidance?
1:1 midwife care

meet midwife lily

MIDWIFE, MUM OF 3, FOUNDER OF YUULA

"As a midwife and a mum of 3, I want to share everything that I’ve discovered through my career and birthing journeys. I have seen first-hand from both sides of birth, the ways that this collection of tools, knowledge, and resources has such a transformative impact on the experiences that go hand-in-hand with pregnancy.”

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the birth vibes toolkit

WE'VE ALREADY DONE THE RESEARCH

A gently curated collection to help you root, rise, and ride the waves of labour with calm and confidence.

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manifest that oxytocin

Armed with the tools, knowledge, and confidence you’ve built, as you bring baby earthside, we’ll guide you to create a recipe for oxytocin production that’s entirely made by you.

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Image by Jeferson Santu

Our inclusive online space to gather with other revolutionaries and expert midwives offering insight and sharing practical knowledge, useful tips, resources, affirmations and positive birth stories to open up the conversation around one of life’s most transformative experiences.

RESOURCES  ● MYTHS & TRUTHS ● BIRTH STORIES ● PODCASTS ● SIMPLIFIED RESEARCH ●

FREE Birth Plan Framework & Prep Tool Downloads

SAME-DAY DISPATCH

Same-day dispatch on all orders placed before 11am (Mon-Fri).

easy returns

Time for decision-making. No-hassle returns within 14 days.

secure checkout

100% secure checkout process with gift card options available.

our favourites
orbs were amazing

"YOUR ORBS WERE AMAZING!!!! I literally gave birth last night with just your orbs and and my breath x"

AURA ORBS
a gamechanger

"I just wanted to say your comb was an absolute game changer for me!! It was amazing! Gripped it til the moment she came out and the one surge I had when I accidentally dropped it I really missed it!"

yuula comb
allowed me to heal

"I found this incredibly therapeutic. Lily is by far one of the most compassionate, understanding, patient and kind midwives I have ever met. She very clearly went through my birth notes and CTG reading from my labour and explained everything in such great detail. I understand so much more about why and how things unfolded as they did and for me this has allowed me to heal from my experience and has given me the closure I so desperately needed. I used to lay awake sometimes at night after feeding my baby thinking about my birth experience and had so many unanswered questions. One of the most helpful things to have come out of the birth reflection was a discussion around future pregnancies and births and what that might look like as my little boy was born prematurely. I genuinely could not recommend Lily enough to help you on your journey to healing from birth trauma, she is extremely knowledgeable and compassionate and is it's very easy to have an open conversation with her without judgement or any bias."

'BIRTH DEBRIEF' MIDWIFE SERVICE
she is amazing!

"I’ve been following Lily on social media for a little while, and when she said she would be offering a “birth debrief” call I jumped at the opportunity. After a negative experience with the birth of my daughter, being able to talk through my feelings and thoughts with Lily openly and honestly has made me feel so positive for the future. Lily was kind and caring, making space for me to talk but offering insight also. She is amazing!! I will be recommending her services to everyone I know expecting babies and after their birth experiences. I’m so thankful for everything she’s helped me with"

'BIRTH DEBRIEF' MIDWIFE SERVICE
wow!!

"I used the orbs for my 2nd labour and WOW!!! Along with breathing techniques these got me to 9cm unmedicated and the midwife’s were shocked how I did it. On the odd occasion I would forget to squeeze them and I really felt the difference. I don’t know how they work but they really do. They could have taken me all the way through but interventions led to more medical pain relief. I still had them going through so they were still helping. So, so impressed by them and recommend them for any labour experience. Thank you Yuula!"

the aura orbs
invaluable to my experience

"I reached out to midwife Lily for 1:1 support in the remaining months of my pregnancy when I felt most vulnerable and anxious. It has been invaluable to my pregnancy experience to have a professional that I could ask questions to, and have already recommended Lily’s service to my pregnant friends. Not only did Lily provide prompt responses, she was so kind and informative and always went the extra mile to find out more information to put my nerves at ease. So grateful that this service is available and wouldn’t hesitate to reach out to midwife Lily again for future pregnancies."

TEXT THE MIDWIFE 1:1 SERVICE
definitely recommend

"Lily at Yuula is brilliant. The whole birth pool hire was fantastic, really well organised and super straight forward. Would definitely recommend getting your birth pool from them!"

BIRTH POOL HIRE
i felt completely heard

"Lily is just the most wonderful person and midwife, with a real passion for physiological birth and advocating for women. After a traumatic birth with my first born following an induction and multiple interventions, I knew I wanted the next time around to be different. Despite not currently being pregnant, I decided to access Lily’s power hour to prepare mentally for my next pregnancy and birth and I’m so glad I did. I felt completely heard and empowered and I now feel I have the tools under my belt to advocate for what is right for me, thanks to Lily! I can’t wait to hopefully access her services again in the future!"

'POWER HOUR' MIDWIFE SERVICE
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