
"you can't should plan for birth"
Why would you not plan for one of the biggest moments of your life?
Knowing your body’s physiology; uncovering the unknowns; forming a clear understanding of your choices; and planning for possible obstacles that might shift your ideal experience, will all instil confidence and awareness and motivate you to take control of your unique journey...

choose your path, trust your instincts.
low-effort habits and daily rituals
Yuula is the must-have toolkit of essential products, evidence-based knowledge and insightful resources that will inspire your very own birth revolution™. Whether you want to achieve a vaginal birth, feel empowered for a caesarean birth or anything in between - every birth is unique and every birth is part of Yuula!
Backed and created by midwives (and mums), mindful decision-making, evidential information and the physiology of birth with hypnobirthing principles and home-birth vibes.
midwife-backed
Our mission is to normalise evidence-based, informed decision-making throughout pregnancy, birth, and early parenthood and instil confidence, oxytocin and instinct.
evidence-based
Skip the shopping list - our toolkits are ready-made so you have everything you need for an empowered mindset or the perfect baby shower gift.
complete kits

join the birth revolution
WELCOME TO YUULA
Yuula is the must-have toolkit of essential products, evidence-based knowledge and insightful resources that will inspire you to manifest a peaceful and empowered birth journey brimming with oxytocin, confidence and instinct.
Regardless of previous experiences, individual circumstances or preconceptions of pregnancy, labour, or the postnatal period; we believe that if you have access to impartial information and tried and tested tools that support your mindset and the incredible things your body can do, you are entirely capable of taking control of your birth journey and building a positive and transformative experience that will filter through to every other aspect of your life.
This is more than the birth of your baby - this is the birth of you as a mother and we're right beside you, when and however you need us x

meet midwife lily
MIDWIFE, MUM OF 3, FOUNDER OF YUULA
"As a midwife and a mum of 3, I want to share everything that I’ve discovered through my career and birthing journeys. I have seen first-hand from both sides of birth, the ways that this collection of tools, knowledge, and resources has such a transformative impact on the experiences that go hand-in-hand with pregnancy.”

the birth vibes toolkit
WE'VE ALREADY DONE THE RESEARCH
A gently curated collection to help you root, rise, and ride the waves of labour with calm and confidence.


Our inclusive online space to gather with other revolutionaries and expert midwives offering insight and sharing practical knowledge, useful tips, resources, affirmations and positive birth stories to open up the conversation around one of life’s most transformative experiences.
RESOURCES ● MYTHS & TRUTHS ● BIRTH STORIES ● PODCASTS ● SIMPLIFIED RESEARCH ●