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the calm confidence toolkit is here.

Made for pregnancy, labour, birth and beyond. Take a look inside...

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the pain-relief duo. thank us later.

It's not magic. It's science.

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support movement + natural coping mechanisms.

NEW Active Pregnancy + Birth Toolkit. Designed by midwives and mums.

join the birth revolution

 Shop ready-made toolkits for pregnancy, birth and beyond - everything you need for an empowered mindset.

complete kits

Backed and created by midwives (and mums!), from mindful decision-making, the physiology of birth, and home-birth vibes.

midwife-backed

Based on real evidence, informed choices, and the incredible things your body and mind can do.

evidence-based

birth pool hire

the full kit to Create your own sanctuary

Drop-off and collection service as standard. No need to commit to buying (and storing) everything you need outright - we've made it simple for just when you need it.

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ready-to-use toolkits
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birth environment
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prep & knowledge
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self-care & gifts
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shop all
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birth pool hire
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the aura orbs

award-winning for design innovation and pregnancy support

The ultimate birthing companion, transform your aura, take control and completely revolutionise your idea of contractions with natural pain-relief.

manifest that oxytocin

backed by midwives, made with love

Armed with the tools, knowledge, and confidence you’ve built, as you bring baby earthside, we’ll guide you to create a recipe for oxytocin production that’s entirely made by you.

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the birth vibes toolkit

we've already done the research

Our signature collection brings together soothing scents, soft lights, and empowering tools - everything you need to support your birth space, wherever your story begins.

Yuula Toolkit for an empowered birth
Yuula's tools and support for an empowered pregnancy

Our inclusive online space to gather with other revolutionaries and expert midwives offering insight and sharing practical knowledge, useful tips, resources, affirmations and positive birth stories to open up the conversation around one of life’s most transformative experiences.

RESOURCES  ● MYTHS & TRUTHS ● BIRTH STORIES ● PODCASTS ● SIMPLIFIED RESEARCH ●

wow!!

"I used the orbs for my 2nd labour and WOW!!! Along with breathing techniques these got me to 9cm unmedicated and the midwife’s were shocked how I did it. On the odd occasion I would forget to squeeze them and I really felt the difference. So, so impressed by them and recommend them for any labour experience. Thank you Yuula!"

the aura orbs
definitely recommend

"Lily at Yuula is brilliant. The whole birth pool hire was fantastic, really well organised and super straight forward. Would definitely recommend getting your birth pool from them!"

BIRTH POOL HIRE
orbs were amazing

"YOUR ORBS WERE AMAZING!!!! I literally gave birth last night with just your orbs and and my breath x"

AURA ORBS
a game-changer

"I just wanted to say your comb was an absolute game changer for me!! It was amazing! Gripped it til the moment she came out and the one surge I had when I accidentally dropped it I really missed it!"

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invaluable to my experience

"I reached out to midwife Lily for 1:1 support in the remaining months of my pregnancy when I felt most vulnerable and anxious. It has been invaluable to my pregnancy experience to have a professional that I could ask questions to, and have already recommended Lily’s service to my pregnant friends. She was so kind and informative and always went the extra mile to put my nerves at ease. So grateful that this service is available."

TEXT THE MIDWIFE 1:1 SERVICE
i felt completely heard

"Lily is just the most wonderful person and midwife, with a real passion for physiological birth and advocating for women. After a traumatic birth with my first born following an induction and multiple interventions, I knew I wanted the next time around to be different. I decided to access Lily’s power hour to prepare mentally for my next pregnancy and birth and I’m so glad I did. I felt completely heard and empowered and I now feel I have the tools under my belt to advocate for what is right for me, thanks to Lily! I can’t wait to access her services again in the future!"

'POWER HOUR' MIDWIFE SERVICE
same-day dispatch

Same-day dispatch on orders placed before 11am (Mon-Fri).

easy returns

Time for decision-making. No-hassle returns within 14 days.

secure checkout

100% secure checkout process with gift card options available.

FREE Birth Plan Framework & Prep Tool Downloads

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